Resource:
Collins, Jim. 2001. Good to Great. New York, NY: HarperCollins Publishers.
What:
The "Hedgehog" exercise
Identify
1) What Social Actions is great at,
2) What Social Actions is passionate about, and
3) What Social Actions can make money doing.
Purpose:
To assist us in discriminating what it is we should be focused on with laser intensity -- those things that occupy the venn-diagram intersection of all three.
What Social Actions is great at (ranked w/ "center of ven diagram" at top):
- Building the commons
- Being open
- Convening partners
- Affirming the work of others
- Innovating
- Facilitating
- Talking tech
- Creating opportunities for collaboration
- Synthesizing and distilling and guiding
- Creating opportunities for consensus-building
- Working across communities of practice
- Systems thinking
What Social Actions is passionate about:
Next step: list in order of priority (center of ven diagram at top)
- Open source
- Transparency
- Inclusiveness
- Collaboration
- Honesty & forthrightness
- Innovation and receptiveness to new ideas
What Social Actions can make money doing:
Immediate focus
- One-to-many services (open support, services, and project-building)
- Making introductions and networking
- Translating and explaining the online world
After website is revamped
- Receiving donations
- Creating and producing unique sponsorship opportunities
After 2010
- Affiliate marketing
- Books, reports, and slideshows
- Roadshows, seminars, and workshops
- Convening and drawing attention to offline events
Not actively being considered, but perhaps at some point:
- Time & expense-based 1-on-1 consulting
- Accrediting partners
- Licensing our methodologies
- Merchandising (maybe)
- Facilitating live online events
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